10 Ways You Can Stretch Promotional Impact Over 6 Months
The more life your promotional campaigns achieve, the better outcomes it can bring in the sales and lead generation process of the brand. When it is about a kid’s brand, having a good customer base can do wonders in your upcoming business plans too. A long lasting promotional effect can give more fuel for your brand to do better and bigger next time. 6 months is the normal duration for which a standard promotional item stays with the customers. This will vary according to the kind of promotional item, promotional campaign and other objectives of the marketer. There are promo items for kids that have only few days of life to ones with more than 6 months of existence.
It is not just about the making quality and material used for the making that determines the life of these products. The more time and effort you put into a promotional campaign, the better perfection you can achieve. From tiny aspects to crucial ones, there are a handful of things to check, re-check and fine tune to achieve perfection.
Following are 10 things you should focus on if you are aiming for a promotional campaign impact that lasts for more than 6 months.
Find promo items children can use to perform a task
The simplest thing you can do to increase the life of your promotional items and thus the residual effect of your promotions is to pick promo gifts that are resourceful. Make sure the promotional item is making the kids perform any task or action that they regularly perform. Custom pens and pencils are good examples. The more often they use them, the better will be your brand impressions.
Ensure ample imprint space
Bigger, clearer and sharper imprints have more chances to achieve best visibility. If there are multiple imprint options available, go for the one that get the best visibility. Do not overdo this technique in any situation. Make the promo items look like a normal product.
Spread joy and make children happy
To make your promo item stay with the kids for long, the little ones should have a good connection with your gifts. Custom printed fuzzy pens are a very good example for those products that can make the kids happy. They will love these promotional products easily.
Set your marketing campaign length
The impact created by each promotional item is different. If you are looking forward for a long lasting promotion, then look for promotional products that have a long life. Custom piggy banks, sunglasses and bags are good examples. Set such preferences initially to make the choice correctly.
Come up with unique promotional gifts
The brand impression is another factor that plays a good role in making the children and their parents decide whether to keep the products for long. By picking different promotional items each time you can make a good impression easily.
Know their favorite activities, games etc.
If you are promoting your brand or business to children in a particular community, make a research on what games and activities they are engaged in most. Such information can make your promotional products selection more efficient.
Carry a Green message
Eco-friendly products are appreciated by both kids and parents equally. Using eco-friendly promo items help you to achieve a Green image. Adults will appreciate brands taking an initiative to spread awareness on living eco-friendly. Personalized recycled memo pad with pen is a good example.
Follow-up the customers
Engage with the little patrons whenever there is an opportunity. Parks, gaming centers and school are great venues to keep in touch with kids. Organize workshops and fun activities to make kids and parents remember your brand name.
Personalize the products
There are enough customization options available today that helps you to make the users feel that the product is specially made for them. Pick the right colors, designs etc to make the promo items for impressive.
Give more value
Above all give more value to the users. When presenting a custom pen, it’s not just about the functionality of these products along that influence the users. The innovative design, attractive colors and how it looks when placed on their pockets or desks are also important. Make them feel that it is completely worth keeping such a product with them.
Above guidelines will keep you in the right direction and gain amazing brand impressions. Always remember that it is those unique and personal findings from your own experiences that results in great achievements when it is about promotions. Share your findings and experiences with us here.