Why are Cheaper Promotional Products for Kids Popular with Marketers?

There is a general belief that promotional products for kids are cheaper and that they don’t match up to standards of costly promotional gifts generally used for value building. However, in real they are extremely popular with marketers targeting adults through kids. Here are certain reasons that compound in their favor.

• Emotional Impact: Toys have large emotional impact on kids and their parents. You may hear criticisms leveled against mobile phones and video games that are accused of pushing kids towards unnatural behaviors. However, that is true up to some extent, but still most kid’s love receiving Frisbees, balloons, beach balls, sunglasses, etc.
• Perfect Way to Strike Audience with Intended Customers: It is often said that a way to man’s heart is through his stomach, similarly a way to mans house is through his kid. If you have failed to attract right kind of customers to your business, then try it through the kids and see the difference they make. This is why many marketers are ditching their high money promotional gifts in favor of cheaper promotional gifts such as pens, crayons, coloring books and many more.
• Perfect Way to Spread Message: You might have regaled, while listening to those heroic tales of super kids, who served as messengers during the World War years and helped folks inside and out jails to make important decisions and excel in their deeds . Many marketers have sought services of kids through these toys to spread word about their business. It is for sure that kids would discuss the gifts offered to them with some of their friends or teachers in school and in this way word spread around.
• Great Way to Build Reputation without Compromising on Budget or Efforts: Handing out a toy to kid is the best way to get closer to them and their families without effecting your budget or efforts. Marketers who are starting out new in niche and wish to build up their repute easily can employ this technique to find success. Most small budget marketers find some promotional products for kids sold on online stores affordable. Most of these stores offer exciting buy prices and marketers can grab them at the earliest if they wish to gift these products during next mass promotional event.
• Offers Lasting Visibility: Do you know why some toys are painted extra brighter than others? Because kids have special affinity towards them. Taking cue from it, marketers have understood that bright and vibrant painted toys have high chances of survival than other duller toys or their archetypical promotional products. Cheaper promotional products painted in vibrant colors are happily accepted by kids, who love to retain them, thereby offering long time visibility to business messages.

Marketers do understand these cheaper, yet high value promotional products for kids are offered with many value advantages such as free art setup, free online design proof and free shipping on reputed online stores selling them.